Craffies Coaching

So often we have a passion to start of a business. Now the question arises how we get the passion to the specific target market. Let’s explore some questions to guide us along the way to build a solid unique brand:

• What is your clear genius?
• What are you passionate about?
• What are your unique strengths?
• What are your weaknesses?
• What can you do that is different from the competition?
• What is the exact need that your target market wants?
• Does your offering match your target market’s needs?
• Does your unique value proposition excite your target market?
• Now start delivering on your promise.
• Improve with 1% per day!

Enjoy the journey

“A happy face does not come by chance. It comes by happy thoughts.” Unknown

“Human conversation is the most ancient and easiest way to cultivate the conditions for change – personal change, community and organisational change, planetary change.  If we can sit together and talk about what’s important to us, we begin to come alive.  We share what we see, what we feel, and we listen to what others see and feel.”

Meg Wheatley

Jim Stovall writes in his book Today’s the day, that to be the BEST at whatever you do you need to adhere to the following principals:

Balance – To be able to live a life that it is balanced in all domains of live, work, family, finance, wellness etc.

Enthusiasm – To live life with passion, if you do not have it change your thinking (attitude) or your career.

Single-mindedness – The ability to focus one thing at a time. When you work you work, when you play you play.

Tenacity – The ability to bite the bullet and to keep on going. Churchill said: “Never give in, never give in, never give in…”