Craffies Coaching

Some thoughts out of Brain Rules on designing great presentations:

I attended a leadership talk last week by Prof. Rija and these are some of the thoughts and insights I had:

He talked about how to create organisations that evolve, grow and dominate the market..

The key is to unlock the energy of the people in the organisation and the community!

How can leadership unlock this energy?

Herb Keller said the following: “The main role of leadership is to continuously energise the people.”

The question then is: Am I as a leader putting on the lights “energy”, or turning of the lights? Secondly am I energising (influencing) my team/group towards effective results?

The processes must be efficient and sustainable.

How can a company create a competitive advantage?

• Add value
• Product/service must be difficult to imitate or duplicate
• Keep on innovating to stay ahead of competitors.

With a constant changing environment, the company must have the energy (attitude) and ability to continually ensure alignment to be able to execute effectively. The company must have people that is committed, have the talent(Ability) and Attitude(energy) to execute.

To be able to create this there must be a legal contract of employment but also a contract of accountability that can only happen if there is employee engagement/belonging.

Key to sustainability is the company’s ability to be responsive to change. The agility to change (ability to anticipate change, to respond to change, to be able to change) is determined by the learning culture of the organisation. The  quicker the learning curve the bigger the change of the organisation moving from change, to survival, to success, to sustainable results, to significance in the market space. It is also important for the company to create a learning environment for individuals to learn / experience.

The individuals in a group or team will form the group intelligence.

Each member of the group is a leader as such.

To conclude the Leader and the learner make the difference. Leadership must be intentional and not accidental at all times.

So often we have a passion to start of a business. Now the question arises how we get the passion to the specific target market. Let’s explore some questions to guide us along the way to build a solid unique brand:

• What is your clear genius?
• What are you passionate about?
• What are your unique strengths?
• What are your weaknesses?
• What can you do that is different from the competition?
• What is the exact need that your target market wants?
• Does your offering match your target market’s needs?
• Does your unique value proposition excite your target market?
• Now start delivering on your promise.
• Improve with 1% per day!

Enjoy the journey